As the popularity of QR codes grow, custom QR codes will entice mobile users to scan it. We brand them just for you! Whether we incorporate the code into your logo or bring your logo into the code, your custom QR code will become your mobile branding element.
5 QR CODE MISTAKES
As a designer of mobile websites in Myrtle Beach, I often see QR codes that do not take the scanner to a mobile friendly landing page. This is rule number one and should not be broken.
QR codes can be a great tool to get smartphone users to a mobile website or short code. It should create a call to action all on it’s own and then in some cases take you to another call to action. If done correctly, they can also play a role in branding your business to a new generation of mobile consumers. All too often companies are making some of the same mistakes and then wondering why their QR code or QR Code Campaign was not a success. Recently I had a local marketing agency tell me her clients are just not excited about QR codes. Well, she did not have the knowledge to get them excited. Excitement about an affordable tool to increase traffic on all channels and name recognition is exciting and should be shared because quite frankly, isn’t that part of their job? Here are the five mistakes you should avoid when using QR Codes.
1) Don’t Mess With The “Quiet Zone”. The quiet zone is a term that refers to the white border around the QR code. This helps keep it separate from any other data or image that would confuse a scanner when reading it. Time and again you will see the code itself take up the image size and then have a dark colored background. The rule of thumb is to make the boarder 2-3 times the size of one black data block.
2) Test, Test and Oh Did I Mention Test? Test your code on as many platforms as you can. You will want to pick two or three top rated scanners per platform to make sure they will work. This is mainly for anyone adding colors, images, and logos into the code.
3) NEVER use a QR Code generator that does not give you access to editing those codes. If you use a free generator but you have no control panel, account or management system in place, then you have no editing power. You must have the ability to re-direct and edit your code or you need to generate codes somewhere else. Why? Let’s say you just put your new custom QR code on all your business cards, postcards, flyers and magnets on all your company vehicles. You are promoting your Facebook page by directing the QR code to take them to your FB page. However next month you are having a big project using Twitter and you want to create a buzz. Instead of buying new QR code products, you can redirect the original code. Reduce the use and save!
4) Size Really Does Matter! I received a post card in the mail yesterday and it had a tiny QR code in the top right corner. In order to scan it I had two use 3 scanners to get it to work. My friend who has an iPhone could not scan it at all. The size of your QR codes should be at least 1in x 1in. On the other side to that you do not want them to be too big. If you are a vendor at a trade show and most people that are walking by are within 3 feet and your QR code is 10×10, they will all have to back way up to scan it…not cool!
5) Have a purpose. Ask yourself why you are creating this code. If your answer is simply because it is cool, then you are missing the mark. Now it is not rocket science either, but it will take some intentional planning and strategy as to the goal of implementing the code in the first place. Linking a branded (custom) code to a non-mobile friendly url is a waste of time.