Archives

spacer
spacer

Head Of Google Mobile Says Mobile Is Now

We believe so much in what was said in this video we wanted to write an article. However, in trying to share the main points of this video, it became clear that what was said was enough and right on and decided to share it in it’s original form.

spacer

Top 3 Mobile Marketing Must Haves For Your Business

Mobile Websites Myrtle BeachTop 3 Mobile Marketing Must Haves For Your Business

If you are a business owner then these top 3 Mobile Marketing must haves are for you!

Mobile Marketing Quick Stats:

 

  • There are over 4.2 Billion mobile devices worldwide
  • One out of every seven minutes of media consumption takes place on mobile.
  • There are over 5,000 different mobile devices that can access the mobile web.

 

1)   MOBILE WEBSITE: Research shows that businesses who invest in a mobile website will see a return on their investment within six months.

We all know that the websites we created for our desktops were never meant to be viewed on our mobile devices. The first step in creating a Mobile Strategy is creating a mobile website.

 

Your Website on the Small Screen!

Browsing the internet on your mobile device is something you should do.  From 3/2009 to 3/ 2010, the amount of mobile web-browsing has more than doubled and is predicted to continue at an even greater rate.  Smart-phones literally are being given away by the carriers in an effort to renew more plans and steal business from competitors.  At the current rate of growth, more people will own a smart-phone in 2013 and be capable of browsing the web than not.

What does this mean for your business?

The most recent data shows that a business that invests today in a mobile website that provides the same type of easy to use and complete transactions features of your current site, will recoup your investment within 6 months.  Because of the rapid growth of the mobile web, it is easy to see why 89% of major brands either already have or are building out their mobile web presence.

 

Why build Mobile Websites?

  • Load Quickly
  • Get Information Now
  • Easy Forms
  • No FLASH
  • Large Nav Buttons finger touch operation

 

 

2) MOBILE E-COMMERCE- According to Mashable, “Mobile e-commerce is ramping up faster than online e-commerce, now making up 4% of total retail sales. In certain categories, such as computers, consumer electronics, music, movies, tickets, video games and books, online sales account for between 45% and 20% of the total retail market. Japan’s Rakuten shows how the mobile share of e-commerce is growing as well, from 10% of e-commerce in 2006 to nearly 20% now.”

Christmas 2011 generated more mobile sales than any other year and the anticipated growth through 2015 is expected to triple.

 

3)    ENGAGEMENT- So you have a Mobile Website, Mobile store and great Mobile content…now what?  It’s time for engagement.

If social media is important to your brand and your business, then you are missing out on the advantage of adding mobile to your engagement strategy.

 

These are the 3 must have for your Mobile Marketing strategy.

 

 

 

spacer
spacer

Current Customer Database, More Valuable Than You May Think

Growing a database of current clients for future marketing is one of the most tried and true ways to grow revenues.  No matter what type of business you have, it is easier and more cost-effective to market to your current customer base.

From the beginning, smart successful businesses have been building a network of current clients and sending them invitations, offers, VIP discounts and more.  Initially these offers were sent via snail mail, then email, and now directly to their clients phones.

As a business owner it all comes down to this question, “If I could have one piece of information from my clients today, what information would I want?”

Home address?

Let’s see, you could send them direct mail pieces and spend the money on great design and high gloss printing!  Unless it is a postcard that practically sings, the open rate of snail mail is less
than 1.5% and would have a cost starting cost at $.44 per piece.  Plus American’s today move every 4.5 years which means a lot of the mail you send will not even be delivered.

Email address?

Email marketing has been proven to be one of the most cost-effective loyalty marketing campaigns any business can utilize.  Email campaigns produce results by helping your business stay top-of-mind, can easily deliver extra web-traffic, and directly link customers to sales that produce transactions.
Email marketing is still effective despite the following statistics:
1) The email address of your clients is likely to change every 3-4 years.
2) The best email campaigns typically do not see higher than a 15% open and read-rate.  85% of the
emails you send out are not opened.
3) Only 37% of Americans are active email users.
(active means check email 3x or more per week)

Mobile Phone Number?

The Hands-Down WINNER!
The 3 reasons you can’t ignore!
1. Your customer’s mobile phone number will likely be the same for the rest of their life due
to mobile phone number portability now.  Americans routinely switch from one service
provider to another and take their phone number with them.
2. When blasting a promotion out to a database of mobile phone numbers, 97% of them
are read!  Americans read their text messages.
3. The final reason is the most important of all.  92% of the Adult population have a cell phone and half of those 279 million people will have a smart-phone by Christmas 2012.
You can connect with more of your customers than email, for less money than direct mail, and with a better read-rate and higher call-to-action than any of the others.
To gain an edge and reach success it is imperative for any organization to begin to build their
database of mobile phone numbers using a professional mobile marketing company.

The ROI you will get from building a mobile number database will be well worth it.  You will see the results overflow in your following on your social media sites as well.  The best thing you can do for your business today is build a customer database and know how to correctly manage it so it will work for you.

spacer

QR Codes vs. Microsoft Tags: The Great Barcode Debate

I have had people come to me and tell me they want to know the difference between using QR codes and Microsoft Tags. There are some small differences and deciding which one would be right for you will depend on a few things. I for one prefer QR codes for many reasons that I will share with you here, however it continues to be debatable just like Mac vs. PC, Coke vs. Pepsi and so on. Most likely you will find the one you like better and gravitate that way.
I think the first big difference is that QR codes are what is called an open source communication. The invention of the QR Code was created for everyone to use as the Japanese inventor tells us he “has no intention on patenting the creation.” No one owns the technology and you will find a multitude of both free and paid QR Code generators. QR code companies continue to offer this technology at a reasonable price. Microsoft Tags are obviously owned by Microsoft and can only be used by going to Microsoft’s site and getting a Live ID. Although the Tags are free today, there is no guarantee they will continue to be free as Microsoft being the sole owner of this type of bar code can do whatever they want with it. They have already placed licensing restrictions on these tags and in the future (2015) according to their site will begin to enforce them.
QR codes sometimes get a bad rap as new and unsure technology, however, they have been around for over two decades, not new by a long shot. It is just that they are taking their time gaining popularity in the US. Microsoft Tags however came out in 2007, and are barely even five years old. Clearly QR codes are the forerunner here! I had a conversion with a local business owner who swears he has done his research and knows for a fact Microsoft Tags are better. I often laugh at this kind of remark as QR codes have almost 5x the amount of research and history.
Another big difference between the two is where the information actually comes from. A QR Code  holds the information inside the bar code, while Microsoft tags only store a database reference, which means the scanner has to contact Microsoft servers for the info. If the server is down or not working properly, it will not scan. Can you imagine spending advertising dollars on a Tags campaign to find, they don’t work. OUCH! Also, if you do not have internet on your phone, you will not be able to scan and retrieve the info in a Tag as it has to use the internet to talk to Microsoft’s server. Usually most smart phones have internet, however with a QR code, you do not need the internet to scan the info unless the code was programmed with a url and even then the information can still be stored on your phone to access later. This by far is much better for companies who are trying to reach a much broader audience.
Another common misconception about QR codes is that they are permanent and Microsoft Tags are able to be changed at any time. This is not true. QR codes can be redirected at any time, changed an unlimited amount of times and this redirect is easier than with Tags.
QR Codes can actually hold more variety of information than Tags. Also the QR codes is read by more platforms than the tags. QR code scanners are embedded as a default part of the operating systems on iPhones and Androids. Apple and Google certainly will not support Tags. format so unless everyone dumps the most popular phones on the planet and switches to Microsoft Phone 7, QR codes definitely WIN!
I would encourage you to do even more research. This is just a brief introduction. The more you know the more of an informed decision you can make for your business. If you want to know more about using QR codes for your business email info@carolinaquickresponse.com

spacer
spacer
spacer