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It is so exciting to see QR codes being used in our local magazines. Dale Publishing located in Conway SC is the creator of four local publications. SC Woman Magazine, Transitions News, Parent News & Waccamaw Outdoors. I had the opportunity to create a custom QR code for Beyond Gravity Training for an article that was printed in the October edition of the SC Woman Magazine.
Beyond Gravity Training was promoting a playground fitness challenge. The QR code when scanned would bring people the web page where they could sign up for the challenge.
This is QR codes in their basic form. Putting them on offline materials such as publications so you can be transferred to an online or interactive experience. Readers who scanned the custom code for Beyond Gravity Training have that website saved to their phone for easy access. Now wasn’t that easier than getting the magazine to a computer and searching for the information. Love it!
The QR code is not new to the publishing industry. It is being used throughout the world and is gaining popularity here in the USA. New York, Los Angeles, and Nevada seem to be front runners in the application and usage. I believe this is the beginning of publishing companies here in Myrtle Beach utilizing the very affordable yet clever way to help market their advertisers. For more information on advertising with Dale Publishing email Lisa McLaughlin
If you are a business already doing an advertising campaign and need a Custom QR Code email Dawn Stark.
Let’s think outside of the box….the ice box. In the restaurant world you need to check the temperature of items every couple hours. A QR code connected to the digital thermostat could tell the person in charge of checking it and he then could share it with anyone else on staff that needed to know. And of course seating your guests. A QR code for reservations could be saved to each phone allowing that person to make reservations using their phone from anywhere they are.
That is all part of customer service and convenience The local Myrtle Beach QR Code company will be able to help you balance marketing with customer service. More thoughts to come.