Disney Shows Singapore Fans How to Uncover the Pirates Hidden Treasure on Mobile Mobile Marketing Association
Disney Shows Singapore Fans How to Uncover the Pirates Hidden Treasure on Mobile
Head Of Google Mobile Says Mobile Is Now
We believe so much in what was said in this video we wanted to write an article. However, in trying to share the main points of this video, it became clear that what was said was enough and right on and decided to share it in it’s original form.
Top 3 Mobile Marketing Must Haves For Your Business
Top 3 Mobile Marketing Must Haves For Your Business
If you are a business owner then these top 3 Mobile Marketing must haves are for you!
Mobile Marketing Quick Stats:
- There are over 4.2 Billion mobile devices worldwide
- One out of every seven minutes of media consumption takes place on mobile.
- There are over 5,000 different mobile devices that can access the mobile web.
1) MOBILE WEBSITE: Research shows that businesses who invest in a mobile website will see a return on their investment within six months.
We all know that the websites we created for our desktops were never meant to be viewed on our mobile devices. The first step in creating a Mobile Strategy is creating a mobile website.
Your Website on the Small Screen!
Browsing the internet on your mobile device is something you should do. From 3/2009 to 3/ 2010, the amount of mobile web-browsing has more than doubled and is predicted to continue at an even greater rate. Smart-phones literally are being given away by the carriers in an effort to renew more plans and steal business from competitors. At the current rate of growth, more people will own a smart-phone in 2013 and be capable of browsing the web than not.
What does this mean for your business?
The most recent data shows that a business that invests today in a mobile website that provides the same type of easy to use and complete transactions features of your current site, will recoup your investment within 6 months. Because of the rapid growth of the mobile web, it is easy to see why 89% of major brands either already have or are building out their mobile web presence.
Why build Mobile Websites?
- Load Quickly
- Get Information Now
- Easy Forms
- No FLASH
- Large Nav Buttons finger touch operation
2) MOBILE E-COMMERCE- According to Mashable, “Mobile e-commerce is ramping up faster than online e-commerce, now making up 4% of total retail sales. In certain categories, such as computers, consumer electronics, music, movies, tickets, video games and books, online sales account for between 45% and 20% of the total retail market. Japan’s Rakuten shows how the mobile share of e-commerce is growing as well, from 10% of e-commerce in 2006 to nearly 20% now.”
Christmas 2011 generated more mobile sales than any other year and the anticipated growth through 2015 is expected to triple.
3) ENGAGEMENT- So you have a Mobile Website, Mobile store and great Mobile content…now what? It’s time for engagement.
- QR codes
- Text Message Marketing
- Mobile Coupons
- Social Mobile Media
If social media is important to your brand and your business, then you are missing out on the advantage of adding mobile to your engagement strategy.
These are the 3 must have for your Mobile Marketing strategy.
Facebook Ads on Mobile….Mobile Marketing Next?
In March 2012 Facebook is going to announce advertising for the mobile version of Facebook. They have seen the rise in the usage of mobile devices soar over the last two years. This Christmas, Apple had record breaking sales on the iPhone and there was a total of over 6 million mobile devices purchased over the holidays alone.
The world is screaming mobile. We want our content, friends, messages, and social media now and on the go.
The next time you find yourself waiting in line, or stopped at a light, or in a resturant, look around. 9 out of 10 of the people you see are on their phone.
So naturally Facebook wanted to capitalize on “where the eyes are”. It was reported that; “Nearly half of the social network’s 845 million monthly active users log onto Facebook from a mobile device.”
I for one do about 50% of my work load and social media engagement on my smartphone. I do ads on Facebook from time to time and it is frustraing that I can not access that from my phone now. I think it is going to be a great addition with more to come very soon!
This exciting news is a great example of the need and desire for a mobile strategy for your business. If you are advertising to clients on a mobile device…you want them to continue to be entertained in a mobile friendly way. The last thing you want is for your customer to find you on mobile Facebook only to be taken to your website that is not a mobile site. The need for a Mobile Plan is upon us.
What are you doing in terms of mobile marketing? Are you sending out mobile media to your mobile customers? Do you engage in any SMS marketing?
Share your mobile strategy with us below.
Super Bowl 2012 goes SOCIAL AND MOBILE
Mobile Marketer has just released this article. It was too good and too relevant to the times not to share.
Beverage giant PepsiCo Inc. is using television check-ins to bolster its advertising during Super Bowl XLVI.
Pepsi is making digital a big push for its upcoming TV spots that will run during the game. The company is working with GetGlue and Shazam to incorporate mobile into this campaign.
“The Super Bowl is one of the biggest sports and social events of the year,” said Alex Iskold, founder/CEO of GetGlue, New York.
“For Social TV in particular, this is a huge national event because it is watched live and discussed amongst friends, family and even strangers,” he said.
“Fans will comment on every play, discuss the halftime performance and then continue on to the end of the game and even until the next day.”
Mobile interception
Pepsi’s Super Bowl advertising campaign centers around music and getting people to talk during the game.
The brand’s TV commercials are focused around Pepsi’s sponsorship and work with Fox’s “The X Factor” show.
The ads will feature a Shazam logo in the bottom corner of the screen that users can snap with the Shazam app. Viewers who use the Shazam app can watch a music video during the show.
Pepsi is also using GetGlue to interact with users during the Super Bowl game.
Users who check-in to the game can access additional content and receive coupons for buy-one-get-one-free Pepsi products.
Pepsi has also partnered with Pandora to create a radio station that users can tune-in to for game day-themed music.
Additionally, Pepsi is using mobile Web to interact with users in real-time during the game.
Sports fans can enterhttp://www.pepsisoundoff.com/ into their mobile browsers to follow along with the game by signing into the mobile site with their Facebook or Twitter accounts.
By using the mobile site, users can collect points for talking about the game. The site is also accessible via Web.
Football players and celebrities such as New York Jets player Mark Sanchez will also be using the platform during the game.
Super soda
Pepsi is not the only beverage company betting on multiple screen experiences for the Super Bowl XLVI.
The company’s main competitor, Coca-Cola, is also using mobile and social to interact with fans during the game.
Coca-Cola is using a mobile branded site that will tie the company’s TV, social and mobile together (see story).
The increased use of Super Bowl-themed mobile and TV initiatives points to the growing shift of consumers multitasking while watching TV.
Social check-ins are also a growing trend and offer consumers an incentive for watching their favorite TV shows.
“According to Nielsen, three-fourths of Americans are using second-screen devices, predominantly mobile phones and tablets while watching TV,” Mr. Iskold said.
“Check-ins in particular are great for mobile because it is a lightweight and quick experience,” he said.
“Also, the Super Bowl is a national event where friends get together and throw parties and fans are at local bars rooting their team on, so it is a very social type of event where people have their phones on them and are not necessarily sitting down with their laptop.”
Text Message Marketing Best Practices
When I am talking to clients about Mobile Marketing I am always asked these three questions:
- Is it ok to send a text message to people’s personal phone?
- What if they do not want to receive my messages?
- Is this legal?
Since all of these questions relate to the same topic of “Best Practices For Mobile Marketing”, I have decided to answer them here.
It is important to know that there are real compliance rules for Mobile Marketing companies. The U.S. Consumer Best Practice s (CBP) committee develops a recommended set of guidelines to ensure a better experience for the wireless subscribers in the United States. The committee is comprised of wireless operators and aggregators – as well as members of the MMA and CTIA.
The CTIA (International Association for the Telecommunications Industry) preforms weekly audits to ensure companies meet the standards and evaluate compliance with the rules.
Audits are performed weekly
Any new violations are issued on Monday
Once you receive a violation you will be rated as follows:
2 – 5 days to correct the issue
1 – 2 days to correct the issue
0 – Correct the issue immediately
So what text messages could be a violation for Mobile Marketing? Well we need to know what is acceptable in sms marketing and what is not. Here is what is MUST be done:
•Must contain Sponsor Information
•Must contain frequency of text message
•No Unapproved or Inappropriate content as defined by individual carriers
•e.g., illegal drug use, explicit sexual content, violence, profanity, hate speech, etc
•No Superimposed Text Message
•No AT&T logos
•Only use approved Carrier Logos
In addition you…..
1) You must have an “opt-out” option on your message. A common opt out method would say text STOP to or END ALL to stop receiving messages. This makes it OK to send messages to mobile numbers. We do not hold hostages, and it is required to have it. You will receive a violation without it.
2) You must let the receiver of your message know who you are. Your business name should appear in the first few words to avoid any confusion that you are spamming people. People will remember they texted in to your offer when they see your business name. You will receive a violation.
3) Must not use the word FREE in a way that would make the mobile user think the text message is FREE. Although 85% of mobile users have unlimited texting and do not pay for it, there will be the very few that pay for a certain number or do not have texting and then they would be charged the text message rate by their carrier.
So yes it is legal and yes it is ok to message your customers on their phone as long as you are working with a Mobile Marketing Company that follows the above mentioned standards
SMS Marketing for Bars and Nightclubs
When was the last time you found yourself having a great time at your local bar or nightclub? We all enjoy a night out with the girls, a game to watch with the guys, great food and drinks, of course great live music and discounts, coupons and specials!
Think back to your last experience. What was the one device you and all the other people there had? Correct. A mobile phone. About how many of those people do you think were texting? If I had to make a wager, I would say 90% of them were and probably some were texting to people at their own table.
Check out these texting stats by The Retrevo Research Group in 2011
So imagine if you will, a great night out listening to a great band at your favorite local spot. The band decides to take a break. Before they leave, they announce to the entire bar that the bar and the band will be giving away free drinks and free t-shirts. All you have to do is text “name of bar” to 72727 and we will choose 6 winners. Within 5 minutes, 6 happy guests receive a text announcing them the winner of a free shirt and free drink! Very cool for the guests who will no doubt share that expierence.
The greater power lies in the hands of the owner of that bar. In one night, in five minutes, he added 315 people to his database that he can now send text messages about his business to.
Lets think about that. Next Wednesday night, this same owner wants to offer 15 cent wings. At 11am he sends those 315 people a text telling them about the special. Over 20% came in and cashed in on that special. In two weeks he sends another message with a link to their Facebook Page. If you like on to their page that day you will be put in a drawing for a chance to win backstage passes for next concert they host. You just drove 315 people to your Facebook page and increased you likes by 200. Can you say win win!
This is Mobile Marketing at it’s best and this is just the beginning. The exponential power of growth is unlimited!
We have some very creative ideas to literally steal business from your competitors. If you own a restaurant, bar or nightclub email us today at aimeemobilemarketing@gmail.com
QR CODES and THEIR IMPACT ON FACEBOOK PAGE LIKES
Thanks to the new Facebook Insights, it is easier to view your Facebook page statistics. Have you ever noticed your like sources? If not go to your page. To the left you will see a tab called insights, click on it. Then a few more options will appear to the left under insights. Choose Likes. Once the page comes up you will see on the middle to bottom right information labeled” like sources”. There will be a list of places your likes came from. If mobile is not an option, change the range of dates at the top of the page and go back several months. If mobile still does not show up as an option, you have never had any likes from a mobile device. If that is the case, you are missing out on a great opportunity!
According to the article below, you are missing out on over over 150 million monthly mobile users! Wow. Read the full article below.
STATS: Facebook Mobile Dominates The Competition
Posted by Nick O’Neill on October 10th, 201
One of the easiest ways to get more mobile likes and increase traffic to your Facebook page is by using QR codes. Carolina Quick Response offers many Facebook QR code products. One of our local clients here in Myrtle Beach at Grand Strand Pediatrics has a Facebook QR code in all their patient rooms. More than half of their likes came from a mobile device, that is almost 180 likes. The doctors office has had their code since August of this year. Wow!
Below is an example of a QR Code laminated decal for another Myrtle Beach Client.
QR Codes are a very affordable yet necessary means of mobile marketing. If there are over 150 million active monthly mobile Facebook users wouldn’t it make sense to actively market to them?
For more information: info@carolinaquickresponse.com
According to the article below, you are missing out on over over 150 million monthly mobile users! Wow. Read the full article below.
STATS: Facebook Mobile Dominates The Competition
Posted by Nick O’Neill on October 10th, 201
One of the easiest ways to get more mobile likes and increase traffic to your Facebook page is by using QR codes. Carolina Quick Response offers many Facebook QR code products. One of our local clients here in Myrtle Beach at Grand Strand Pediatrics has a Facebook QR code in all their patient rooms. More than half of their likes came from a mobile device, that is almost 180 likes. The doctors office has had their code since August of this year. Wow!
Below is an example of a QR Code laminated decal for another Myrtle Beach Client.
QR Codes are a very affordable yet necessary means of mobile marketing. If there are over 150 million active monthly mobile Facebook users wouldn’t it make sense to actively market to them?
For more information: info@carolinaquickresponse.com