In March 2012 Facebook is going to announce advertising for the mobile version of Facebook. They have seen the rise in the usage of mobile devices soar over the last two years. This Christmas, Apple had record breaking sales on the iPhone and there was a total of over 6 million mobile devices purchased over the holidays alone.
The world is screaming mobile. We want our content, friends, messages, and social media now and on the go.
The next time you find yourself waiting in line, or stopped at a light, or in a resturant, look around. 9 out of 10 of the people you see are on their phone.
So naturally Facebook wanted to capitalize on “where the eyes are”. It was reported that; “Nearly half of the social network’s 845 million monthly active users log onto Facebook from a mobile device.”
I for one do about 50% of my work load and social media engagement on my smartphone. I do ads on Facebook from time to time and it is frustraing that I can not access that from my phone now. I think it is going to be a great addition with more to come very soon!
This exciting news is a great example of the need and desire for a mobile strategy for your business. If you are advertising to clients on a mobile device…you want them to continue to be entertained in a mobile friendly way. The last thing you want is for your customer to find you on mobile Facebook only to be taken to your website that is not a mobile site. The need for a Mobile Plan is upon us.
What are you doing in terms of mobile marketing? Are you sending out mobile media to your mobile customers? Do you engage in any SMS marketing?
Share your mobile strategy with us below.
Mobile Marketer has just released this article. It was too good and too relevant to the times not to share.
Beverage giant PepsiCo Inc. is using television check-ins to bolster its advertising during Super Bowl XLVI.
Pepsi is making digital a big push for its upcoming TV spots that will run during the game. The company is working with GetGlue and Shazam to incorporate mobile into this campaign.
“The Super Bowl is one of the biggest sports and social events of the year,” said Alex Iskold, founder/CEO of GetGlue, New York.
“For Social TV in particular, this is a huge national event because it is watched live and discussed amongst friends, family and even strangers,” he said.
“Fans will comment on every play, discuss the halftime performance and then continue on to the end of the game and even until the next day.”
Pepsi’s Super Bowl advertising campaign centers around music and getting people to talk during the game.
The brand’s TV commercials are focused around Pepsi’s sponsorship and work with Fox’s “The X Factor” show.
The ads will feature a Shazam logo in the bottom corner of the screen that users can snap with the Shazam app. Viewers who use the Shazam app can watch a music video during the show.
Pepsi is also using GetGlue to interact with users during the Super Bowl game.
Users who check-in to the game can access additional content and receive coupons for buy-one-get-one-free Pepsi products.
Pepsi has also partnered with Pandora to create a radio station that users can tune-in to for game day-themed music.
Additionally, Pepsi is using mobile Web to interact with users in real-time during the game.
Sports fans can enterhttp://www.pepsisoundoff.com/ into their mobile browsers to follow along with the game by signing into the mobile site with their Facebook or Twitter accounts.
By using the mobile site, users can collect points for talking about the game. The site is also accessible via Web.
Football players and celebrities such as New York Jets player Mark Sanchez will also be using the platform during the game.
Pepsi is not the only beverage company betting on multiple screen experiences for the Super Bowl XLVI.
The company’s main competitor, Coca-Cola, is also using mobile and social to interact with fans during the game.
Coca-Cola is using a mobile branded site that will tie the company’s TV, social and mobile together (see story).
The increased use of Super Bowl-themed mobile and TV initiatives points to the growing shift of consumers multitasking while watching TV.
Social check-ins are also a growing trend and offer consumers an incentive for watching their favorite TV shows.
“According to Nielsen, three-fourths of Americans are using second-screen devices, predominantly mobile phones and tablets while watching TV,” Mr. Iskold said.
“Check-ins in particular are great for mobile because it is a lightweight and quick experience,” he said.
“Also, the Super Bowl is a national event where friends get together and throw parties and fans are at local bars rooting their team on, so it is a very social type of event where people have their phones on them and are not necessarily sitting down with their laptop.”